Digital lead generation & performance marketing in sales

Practical training: digital lead management, performance marketing & cross-channel strategies for sales and marketing.

Content & modules

  1. Basics & terms
    Introduction to performance marketing, conversion funnel, KPI & attribution.
  2. Channels & instruments
    SEA (Google Ads), social ads (Meta, LinkedIn), display, retargeting, etc.
  3. Content & offer strategies
    Lead magnets, landing pages, A/B testing, value proposition.
  4. Lead Management & Nurturing
    Automation, email flows, marketing automation tools.
  5. Analysis & optimization
    Tracking, campaign optimization, reporting, dashboarding.
  6. Integration with sales & ROI
    Market—sales interfaces, lead scoring, sales conversion.
  7. Practical exercises & case work
    Strategy draft for your own use case, feedback & transfer.

Your benefits at a glance

  • Direct know-how for digital lead generation
  • Specific methods and tools that you can use
  • Better budget management & efficiency
  • Linking marketing & sales processes
  • Strategy and implementation plan for your company
Get to know the rest of the offer as well

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