AI in marketing
Two-day training for marketing teams: use AI for content, campaigns and customer data, in the quality of your brand and with clear rules.
AI is changing work in marketing: texts and variants take minutes, campaigns can be steered more precisely, and customer data becomes usable. This training is for marketing managers and for brand and content teams who want to use AI with a clear purpose.
Participants work on their own tasks and develop use cases for their own marketing. The examples come from my work in marketing and brand management and from my own daily work with AI.
Content and modules
- Assessing AI in marketing: possibilities, limits and realistic expectations
- Content with AI: texts, concepts and variants in the quality of your brand
- Campaigns: ideas, addressing target groups, personalisation
- Customer data: spotting patterns, building segments, gaining insights
- Prompting for marketing tasks: working in a targeted and repeatable way
- Protecting brand and quality: tone of voice, fact checking, legal limits
- Transfer: selecting and prioritising use cases for your own marketing
What you take away
- An overview of where AI helps in marketing
- Content created with AI in the quality of your brand
- Ideas for data-driven campaigns
- Prompts for recurring marketing tasks
- Prioritised use cases for your marketing
Discover the rest of the programme
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