Digital lead generation and performance marketing in sales
Training for sales and marketing: digital lead management, performance marketing and cross-channel strategy.
This training is for sales and marketing teams who are building digital lead generation or want to steer their existing campaigns better. It comes out of my own work: building performance marketing and lead generation for a globally active mid-sized company, plus years of agency consulting.
Content and modules
- Foundations and terms: performance marketing, conversion funnel, metrics and attribution
- Channels and instruments: search ads, social ads on Meta and LinkedIn, display, retargeting
- Content and offer strategy: lead magnets, landing pages, A/B tests, value proposition
- Lead management and nurturing: automation, email sequences, marketing automation
- Analysis and optimisation: tracking, campaign steering, reporting, dashboards
- Connecting with sales: interfaces, lead scoring, closing the loop
- Hands-on work: a strategy draft for your own use case, feedback and transfer
What you take away
- Knowledge for digital lead generation you can apply straight away
- Concrete methods and tools for your channels
- Better budget steering and more efficiency per euro spent
- Marketing and sales processes that mesh
- A strategy and implementation plan for your company
Discover the rest of the programme
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