Growth is leadership work.
Consulting for marketing, sales and AI.
I am Kevin Baltruweit, consultant, trainer and systemic coach based in Hamburg. I develop the structures in marketing and sales with you: organisation, processes, CRM and the use of AI.
Leadership questions come first: which customers you want to win, what marketing and sales contribute and where AI takes work off your hands. Leadership answers them, and that is what I work on with you.
My formats are consulting on marketing, sales and introducing AI, the AI setup for solo professionals and small teams, trainings and executive coaching. I work on site across Germany and internationally or remote, in German and in English.
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What we work on together
Growth in marketing and sales depends on structures: on clear roles, on processes from the first enquiry to the order, on a CRM both sides work with and on metrics everyone agrees on. AI adds one more question: which work it takes over and who checks its results.
That is what I work on with you: in consulting with the leadership, in workshops with marketing and sales, in the AI setup with you and your team, in trainings with everyone who uses the tools, and in executive coaching with you one to one.
I come from marketing and sales: from Hamburg agencies, from a globally active mid-sized company and from Lavazza, where I led my own marketing and sales team. Today I work with AI every day in my own business, and the examples in consulting and training come from both.
Tell me where things are stuck at your end. I will tell you honestly whether I am the right person for it.
My background
- Building and leading an integrated sales and marketing team at Lavazza
- Strategic build-up of performance marketing and lead generation for a globally active mid-sized company
- Years of agency experience leading digital consulting teams on projects for Vodafone, BARMER, Telekom, Volkswagen
- Responsibility for digital strategy, tech stack and international change projects
- Steering complex projects and teams as a service provider and as budget owner
- Applying agile methods and fostering psychological safety, ownership and learning
My qualifications
- Systemic Coach (Competence on Top, according to dvct standards)
- Team Coach (Competence on Top, according to dvct standards)
- Trainer (Competence on Top, according to dvct standards)
- Agile Coach (Agile Heroes, according to IHK standards)
Services
How we can work together
Marketing and sales consulting
I advise B2B companies on marketing and sales and develop the structures for it with them, from strategy through lead generation and CRM to the use of AI.
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Consulting for leadership and organisation
I support the introduction of AI and other change initiatives, from the analysis into the implementation.
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AI setup: extend your team
An AI setup for solo professionals and small teams: your own working context, so Claude or ChatGPT knows your business without being told again every time.
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Executive coaching
I coach managers and decision makers confidentially across several sessions, including on decisions around AI.
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Leadership training
Hands-on trainings and workshops for managers: feedback, conflict, decisions and roles in everyday leadership.
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Team development
Workshops and team days for whole teams: clarify roles, address conflict, improve the way you work together.
Discover more →My approach
How you will recognise my work
Empowerment
I build on what is already there. Existing strengths become visible and grow.
Practice first
The examples come from my own leadership and project work. We work on your situations.
Co-creation
The concept is built with you. Before every format I speak with the client and with participants about the goal, the reason and the setting.
Transfer
Every format ends with a written record of who does what differently from when. Those agreements stay with the team.
After the training
What happens after the training day
Every format ends with concrete commitments: who does what differently from when, written down and visible to everyone. A photo protocol of everything created in the room follows.
A follow-up session can be added. In it we look at what has arrived in everyday work and where things are still stuck.
Still unsure?
Tell me where things are stuck right now.
A first conversation costs nothing. Afterwards you know whether consulting, a training or coaching fits your situation, and whether we fit each other.
Questions and answers
What services do you offer?
I advise on marketing, sales and introducing AI, offer the AI setup for solo professionals and small teams and support individual managers in executive coaching. There are also trainings on AI, marketing and sales, digital transformation, presentation and project management, plus leadership trainings and team development.
Who are your offers for?
Marketing and sales consulting is for B2B companies, their management and the heads of marketing and sales. When it comes to introducing AI, I work with organisations from mid-sized businesses through the public sector to large corporations. The AI setup is built for solo professionals and small teams.
Where do you work?
I am based in Hamburg. Consulting, trainings and workshops run in house at your location across Germany and internationally, at conference venues or remote. The AI setup and executive coaching usually run remote or in Hamburg. I work in German and in English.
How does working together start?
With a free first conversation. In consulting, conversations and an analysis follow, and they result in a picture of where you stand with a recommendation. For trainings I speak with the client and with some of the participants about the reason behind it, draft the programme and agree it with you. After the training you receive a photo protocol.
How long does a training take?
A training runs from half a day for a single topic to a series of modules across a year. What fits depends on the goal and the group. We clarify that in the first conversation.
Do I need to be able to use AI myself?
Leadership does not need to operate AI. It decides what a tool is for in its own area and sets the frame within which people may experiment. If you first want to assess what the tools can do today, the introductory training on understanding and using AI is the right start.
What are your terms?
Consulting, trainings and workshops are billed at a day rate, ongoing support as a fixed monthly scope and coaching at an hourly rate. Travel costs are added. The AI setup has fixed package prices, listed on its service page. All details are in the proposal before you commit.
How quickly can we get a date?
Single coaching sessions can usually be arranged at short notice. For trainings and team days we plan with a few weeks lead time, because the preparatory conversations are part of the work.
Are individual topics and formats possible?
Yes. Every format is tailored to your situation. Tell me where things are stuck and I will propose a programme.
What qualifications do you bring?
I trained as Systemic Coach, Team Coach and Trainer at Competence on Top according to dvct standards, and as Agile Coach at Agile Heroes according to IHK standards. Before that I spent many years advising clients in agencies and building marketing and sales in companies, most recently as Head of Demand Generation with my own team. Today I work with AI every day in my own business.
Write to me about what you are working on.
Two sentences are enough to start. I will get back to you.
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